So I'm going to give some insights into some big things that happend this year. I'll also be very honest, we had 0 plans of doing anything this end of year. No shouting off roof tops, no big campaigns what so ever, no launches, no nothing…
We’ve changed a lot, as a brand, as people. We realised that we where in the rat race for survival, growth, for impact but a rat race none the less…
This year, we decided to set our goal post further and do less. Spend time acknowledging how far we've come and being grateful for the simple things we already have. A roof over our heads, good food on our plate and great company. This end of year, turning our attention towards passion projects.
We decided we're just going to have fun with what we create and do what's needed to make sure we can get awesome crafts into those who already love our peaches and shake our tree.
Haha we've been planting some tree's for quite some time. In-fact this has been in the works for around 18 months. A lot of that was spent making sure we aligned with the right people and making sure our funds would make a darn difference. So here we are with Eden Reforestation Projects. Some how we ended up planting over 22,000 trees, we realized that's kinda pretty cool.
So a few days before Black Friday, we decided hec let’s see how many more we can grow… So we got ready to blast something, something we felt like would be fun. The text was whipped up literally on the crafting bench, pen and paper. The pictures where shot in the back yard (This is not a figure of speech). We shot our bud, Rual's gorgeous hands left right and center. We even had this awe felt moment where a beautiful butterfly/insect came and said hello, whats up. It's me.
You won’t get that in your fancy studio.
This year, we grew as people, as a brand and are once again are forever changed. I say this a little, but man is it true.
I think you can never fully enjoy something unless you're okay with losing it, truly acknowledging that nothing is forever. This year we fully got to terms with loosing SD. To chill out and play when it'd been one of the toughest years was a big step for us hey.
If you drive a car every day worried about scratches/may happen, you'll never truly drive that car. You may be thinking yep, drive it like you stole it, hahaha.
But we've always kinda' driven this car hard and fast. We did our first non-profit on a loan for example. Haha. But we never really just sat back and enjoyed where we where at, you know? Acknowledging the fact that any of these wild idea's worked... But to do this at the end of a really tough year with knowledge that everyone is struggling and next year may be worse was big.
It's turned out to be a rad end of year for us. It could also probably be so much better if we hammered down. But we're alive and who cares...
We're having fun ;)!
Now if you're over listening to me...
Get a craft you can look down on occasionally and know there's 20 tree's out there planted, attached to that piece. (Soft sell)
Hahah love ya's. Seriously though we are going to end it soon. We've now planted over 33,000 tree's. Kinda kewl.
Yours truly,
The Salty Dagger family